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Abstract

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Marketing For Accountants is the leading authority on marketing,
practice development and practice management for CPAs, CAs, CGAs, CMAs,
ACAs/FCAs ACCAs/FCCAs, ACEAs and other similarly designated public
accountants around the world. This site is full of free marketing tips,
a free marketing newsletter, lots of great ideas on how to win more new
clients, get more referrals and win more new business from existing
clients - for AICPA, CICA, ICAEW, CGA, CMA and ACCA members and
similarly designated Accountants around the World.

Working with public accounting firms is not a big part of what we do...
it's the ONLY thing we do.

"I love your products, I can't tell you how much I appreciate your
information!

Thank you very much!"
- Cathleen Hite, USA

Sign Up For Our FREE Practice Marketing Newsletter LEDGER
Email: ______________ Join

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For Email Marketing you can trust

"I find the quality of LEDGER to be quite refreshing in the world of
spam email and superfluous newsletters from one organisation or
another"
- Colin Imms, Australia

"Your tips and advice on your website take everything I've been trying
to tell our Partners for years and puts it in wonderfully clear order."
- Alice Summers, USA

"Great ideas for using voice mail, I was one of those who used to just
hang up because I didn't know how to leave a message that would
encourage a return call."
- Gina Levy, USA

(Above - the last issue of LEDGER.)

"Steve McIntyre-Smith has an obvious and deep-rooted understanding of
the problems facing today's practitioner, such an understanding that
can only come from having been there himself."
- Steven M. Walker, Canada

FREE MARKETING & PRACTICE MANAGEMENT NEWSLETTER

Since 2001 LEDGER has been establishing a stellar reputation as the
premier newsletter for public accounting firms.

Every month this FREE publication provides ideas and insights into a
wide range of topics of interest to the practitioner, such as:
starting, growing, buying or selling your firm, hiring great people,
making more money for your efforts and so on.

It also includes a career guide section for the newer members of the
profession and links to some great career opportunities and our famous
public accounting salary survey.

SIGN UP TODAY!

"Thanks for the newsletters - I think they're great! I got wind of your
newsletter through another newsletter I subscribe to... Anyway, you are
providing valuable marketing information and inspiration."
- Richard Tye, West Midlands, United Kingdom

"...let me say how much I appreciate the very practical and 'do-able'
guidance you share with us every month. It's a great service."
- Robin MacLellan, Glasgow, Scotland

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Welcome. If you've found us via AccountingWEB and are looking for
some of our featured products...

...Here they are, below:
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Our DVD, 'Best Practices For Running Your Practice' (1 Hour, 50 Mins).

Available Now! To order, click here.

Steve McIntyre-Smith's DVD "Best Practices For Running Your Practice"
filmed during the seminar of the same name at Credit Valley Golf Club,
Mississauga, offers a host of ideas for getting the best out of your
practice.

This is a limited edition DVD available only on a first-come, first
-served basis.

Available Now! To order, click here.

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Our DVD, 'Buying An Accounting Firm' (1 Hour, 40 Mins).

Available Now! To order, click here.

In our new DVD "Buying An Accounting Firm" Steve shares a wealth of
experience in buying and selling accounting firms gained during his 12
years in public accounting and the last 17 years working as a
consultant to accounting firms. In this time he has brokered many deals
between buyer and seller and has facilitated many mergers between
public accounting firms.

In this DVD he gives you some great insights into how to best approach
buying an accounting firm.

Available Now! To order, click here.

The highly acclaimed client service program, 'Towards Awesome Client
Service' is available here:

awesomeclientservice

Our Audio CD, 'Quantum Leap' is available here.

This audio CD tells the story of how Steve added $150,000 in revenues
to his practice 'back in the day' - without doing any extra work or
incurring any additional costs!

Steve's First 'Printed' Book...

Steve McIntyre-Smith's first book - 'The Succession Planning Toolkit'
published by the Canadian Institute of Chartered Accountants is now
available.

Visit cica.ca and check out their online store at Knotia.ca to
purchase Steve's highly acclaimed first 'real' (as opposed to e-book)
book!

Steve McIntyre-Smith has now been appointed to the faculty of
The Institute Of Chartered Accountants Of:

* Ontario
* Quebec
* Manitoba
* Alberta
* British Columbia
* Saskatchewan and
* Nova Scotia

Look out for his PD courses:
* "Marketing For The Modern Practitioner"
* "The Practitioner's Guide To Succession Planning" and
* "Quantum Leap".

We're here to help you to...
* Find new (and better) clients
* Provide more value-added services to them
* Keep clients for longer
* Get far more referrals from them
* Bundle services into 'products' to provide better value to clients
AND better returns for your intellectual capital and professional
effort
* Work with your existing clients in a better & different way that's
far more fun and profitable for you
* Enjoy increased leverage of your time (and your employees' time
too)
* Get clients to truly value what you do for them
* Harness the power of the internet
* Build a loyal, effective and growth-focused team
* Tap into key client frustrations and transform your practice from a
transactional annual compliance type of firm to a strategic
value-added business mentor that clients come to rely on

The results should be...
* Higher partner incomes
* A new level of pride in your profession and your firm
* A higher market value of your practice
* Continued growth and prosperity
* A renewed sense of 'fun' at work
* Making your firm the 'employer of choice' for the brightest and
best talent
* Have local Bankers, Lawyers and other Professionals see you as THE
accounting firm that they want their clients to use
* Less stress and a lower work load
* More free time

And we work with...
* Start up public accounting firms wanting to get off to a flying
start
* Established firms looking to kick-start some new life into their
marketing program
* Successful firms who want to achieve even more
* Traditional firms who want to 're-invent' themselves
* 'Non-Marketing' firms who want to introduce a marketing mindset to
their team

Sounds impossible? At first glance maybe it does - after all, it's
quite a comprehensive and ambitious menu - but it's what we help public
accounting firms around the world to do, and very successfully so.

Simply put, we help you grow your practice in a highly profitable and
enjoyable way, without spending a fortune in the process - we don't
have a $30,000 'product portfolio' to sell you, just great ideas and a
proven system that works. And we've been doing it for over eleven
years!

Welcome and thanks for stopping by.

As our name implies, we only work with people like you - CAs, CPAs,
CGAs, CMAs, ACAs, ACCAs and similarly designated professionals around
the world in public accounting firms - helping you to win more new
clients, earn higher fees from your existing clients, and develop your
practices in ways that provide you with both a better income and a
better lifestyle.

If you just want some free tips to help you grow and maybe buy the odd
ebook or two, that's fine by us. If you just want to subscribe to the
industry-leading free marketing newsletter for public accounting firms
(LEDGER) that we produce, that's fine too.
But if you really want to see your practice EXPLODE (well, grow
substantially) then we have a genuine proven program that will help you
achieve exactly that.
Whatever it is that you're looking for to help you grow your firm, I
promise you it's here. You might not know what it is right now, so
please take the time to really explore this site, as there is so much
for you to review.

From our published articles in The Bottom Line and on
AccountingWEB, to our monthly free tips pages. From our free
newsletter, LEDGER, to our comprehensive range of electronic books, and
from our consulting and coaching services to our unique client service
program, 'Towards Awesome Client Service' there is something for
everyone.

We also help 'nervous net newbies' to get their firm on the web for the
first time and even have some of them selling information products
on-line - making money while they sleep!

How do we do this?

By working with us, you gain access to a comprehensive range of
marketing services for public accounting firms, from 'high-level'
strategic planning, through to 'hands-on' practical assistance to help
you win more new clients, keep the ones you already have for longer and
earn a better income from them - helping you to enjoy your professional
work once again.

More specifically, this includes - but is not restricted to - the
following:
* Developing a strategic approach to managing and marketing your firm
* Developing a marketing strategy, SWOT analysis & a marketing plan
for your firm
* Helping you implement the marketing techniques recommended in the
plan
* Helping you get on the 'net, or get better results from your web
site if you already have one
* Providing coaching in marketing and selling skills for partners and
senior staff
* Designing and writing marketing materials such as brochures,
adverts and web site content
* Developing newsletter and e-newsletter content to generate interest
in your services
* Helping you provide an 'awesome client service' experience to your
clients
* Developing systems and techniques to generate quality referrals in
volume
* Receruiting the brightest and best talent to help you service your
clients

Our business is built upon the following seven key principles:
* Integrity - Doing the right thing, even if no-one is looking.
* Honesty - Conducting our business in a totally honest and
professional manner and expecting the same in return from our
clients.
* Reliability - Being there for you when it's convenient for YOU, not
necessarily for us. You are the reason why we are in business, we
never forget that.
* Value For Money - Providing a high quality service that adds
tremendous value to your practice.
* Responsibility - Taking full responsibility for our actions and
being fully accountable to you, our client.
* Diligence - To keep on keeping on, even against the odds, to
provide you with what you need to make a success of your Accounting
firm.
* Client Service - We believe that the reward for a job well done is
the opportunity to do more. As creators of the 'Towards Awesome
Client Service' program, you should expect nothing less from us
than first class service.

Much of our consulting work looks at the structure of your practice,
potential for increased leverage by better utilizing staff resources,
who you are presently marketing to - and with what results, and who you
should be marketing to (these are often not the same groups) for better
results.
Then, we help you to formulate an overall strategy aimed at improving
the return on your investment of marketing dollars (and time), and
design (usually on a tailor-made approach) practical tools to help you
achieve your objectives.

Finally, we can then be retained to help you implement these new
resources to work towards building the practice you really wanted to
build.
We have produced a series of books based on our experiences, with
detailed 'how-to' information, aimed at getting you off on the right
track.

We don't pretend to have all the answers, nobody should be so misguided
as to think they know it all, but we have worked in the accounting
field for over 23 years now, so our president, Steve McIntyre-Smith,
does have a real insight into the common problem areas that most
practitioners face, having been a staff member, a partner and then a
sole practitioner in public accounting himself for many years.

To give you a no-cost, no-risk taste of our materials, we present two
free ebooks that you can download now, without cost or obligation, to
help you assess our knowledge-base and help you to determine whether
you might benefit by engaging us at a later date or purchasing our new
audio CD 'Quantum Leap' or some of the e-books we have published...

Our free newsletter, LEDGER, is now read by almost 11,000 public
accountants around the world every month, and complimentary comments
keep coming in from readers. If you don't yet receive LEDGER, why not
sign up to get your own copy delivered every month while you are here?

Explore our site. Take advantage of the free materials available, and
come back every month, as we update our 'free tips of the month' page
on the 1st of each month.

Just point your mouse over any of the topics of interest to you in the
menu bar at the top of each page and look at the drop-down menus that
appear. Place your mouse over a topic of interest and you'll see it
changes colour. Click on the changed page title and you will be quickly
taken to that part of the site.

Any questions? Feel free to contact me at:
steve@marketingforaccountants or call me at 905-842-2284.

Sincerely

Stephen J. McIntyre-Smith Ph.D, MIDM
President & CEO, MFA Group Inc

We're Proud To Be Working

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To find out more about this program, click on the logo to go to the
'Towards Awesome Client Service' web site.
�2002-2009, MFA Group Inc. All rights reserved.

� 2011, Steve McIntyre-Smith, All Rights Reserved.

End of Abstract

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